As a web design, graphic design, SEO, and digital marketing agency, we were thrilled to have the opportunity to work with Calyan Wax Co., a company with a mission to fight human trafficking in the USA through the sale of their soy candle products. Our team worked closely with the Calyan team to design a website that effectively conveyed their brand message and showcased their high-quality products.
Our web design team utilized Shopify to create a visually stunning and user-friendly website that reflected the Calyan brand’s values of beauty, quality, and performance. We incorporated engaging visuals and compelling copy to highlight the impact of every purchase on the fight against human trafficking in America. The website was designed to create an emotional connection with customers, encouraging them to not only purchase Calyan candles but also join the fight against trafficking.
In addition to web design, we also provided Calyan with our graphic design expertise. Our team developed a cohesive brand identity that was consistent throughout the website and marketing materials. We created visually stunning product images that highlighted the unique features of each candle and utilized color psychology to evoke specific emotions and promote the brand’s mission.
To ensure that Calyan’s website was optimized for search engines and attract organic traffic, we implemented SEO strategies such as keyword research, on-page optimization, and link building. Our SEO experts identified relevant keywords and integrated them throughout the website’s content, improving its visibility and search engine ranking. We also developed a content strategy that included blog posts, social media posts, and email newsletters to increase engagement and drive traffic to the website.
Our digital marketing team played a crucial role in promoting Calyan’s mission and products through targeted campaigns. We created a comprehensive digital marketing strategy that included email marketing, social media advertising, and influencer partnerships. Our team identified key audiences and crafted messages that resonated with them, driving conversions and raising awareness about the issue of human trafficking in America.
Overall, our team worked closely with Calyan Wax Co. to develop a comprehensive suite of services that helped them achieve their mission of fighting human trafficking in the USA. Through effective web design, graphic design, SEO, and digital marketing strategies, we were able to increase the visibility of the Calyan brand and create a strong emotional connection with customers. We are proud to have partnered with Calyan Wax Co. in their fight against human trafficking and look forward to continuing to support their mission in the future.
